Gosh, setting goals really does work!
Last Sunday, I participated in the bizzy bee baby and toddler show (arranged by the owners of "the birds and the bees baby and bridal boutiques" seen in the top photo). I not only had a booth from which I sold maternity clothes and other related items, but I staged a fashion show with some of my pregnant customers as models (more about that in a future post).
I knew to set goals for myself for the day.
One goal (which I thought at first wasn't measurable) was to create visibility and possibly credibility (in relation to selling maternity clothes). And I did! The expo started at noon and before the fashion show started at 2 pm, the only thing I had sold (and the only people I talked to) was a pregnancy cookbook to an expectant couple.
But the fashion show gave me the visibility/credibility - there was lots of traffic, many people inquiring about the store and I sold tons of stuff!
My second goal was to meet someone from the local March of Dimes. One of my regular customers was there and I found out she's on the board of the organization! And she introduced me to the Executive Director and we're having a breakfast meeting soon.
In addition to achieving both of my goals, I had fun. I met other people who have the same target market as I do and I started some new relationships which will help me build my business.
When has setting specific goals before an event yielded great results?
Last Sunday, I participated in the bizzy bee baby and toddler show (arranged by the owners of "the birds and the bees baby and bridal boutiques" seen in the top photo). I not only had a booth from which I sold maternity clothes and other related items, but I staged a fashion show with some of my pregnant customers as models (more about that in a future post).
I knew to set goals for myself for the day.
One goal (which I thought at first wasn't measurable) was to create visibility and possibly credibility (in relation to selling maternity clothes). And I did! The expo started at noon and before the fashion show started at 2 pm, the only thing I had sold (and the only people I talked to) was a pregnancy cookbook to an expectant couple.
But the fashion show gave me the visibility/credibility - there was lots of traffic, many people inquiring about the store and I sold tons of stuff!
My second goal was to meet someone from the local March of Dimes. One of my regular customers was there and I found out she's on the board of the organization! And she introduced me to the Executive Director and we're having a breakfast meeting soon.
In addition to achieving both of my goals, I had fun. I met other people who have the same target market as I do and I started some new relationships which will help me build my business.
When has setting specific goals before an event yielded great results?
posted by Sandy of Sandy's Stuff for Women @ 9:57 PM
1 Comments:
At Monday, April 2, 2007 at 8:29:00 PM EDT,
Wedding Invitation Specialist said…
Sandy, we were so happy you participated!! And I got a lot of wonderful comments on your shop! One person said how nice of a job you did w/ the fashion show commentary and how they now know that consignment shopping is much more affordable than they thought!! You rock!!!
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